Through my day job at Elcom I recently commenced work with a major brand, which is relaunching their online presence.
This iconic brand (at this stage I can’t disclose the brand) has been around for 15 years and has done an excellent job in building a hugely successful brand – yet their online presence was a mish-mash of pages with no clear direction.
Since they are a charity and in order to achieve their major fund raising objectives they engage an army of volunteers to participate in their appeal.
Out of all my recommendations – and believe me, I don’t shy from recommending, they happily embraced the idea of creating a MySpace presence in order to attract more volunteers.
I will keep you posted on the how this strategy progresses.