The article titled "Foxtel channels PlayStation ads" covers how Sony will be launching a temporary Pay-TV channel on the recently launched (Feb 8th 2007) On Demand suite of programs on Foxtel's IQ digital set-top box.
The PlayStation 3 channel will be available for a period of 6 weeks and will feature six short films promoting the console.
Foxtel IQ subscribers will be able to watch the six shorts on demand at no charge during that period.
What a fantastic idea! - You can also be doing this for your brands using YouTube or an iPod.