MadMeness

Mad Men what a great a Series on how the Ad industry used to be like.

Nothing much as changed, though, except we talk about wireframes, usability, ROI, Adwords and Social Media.

No matter what decade or industry, the customer rules and we must all try to capture the attention of an even more and more fragmented average customer - with one ball and one breast.

The Platform is the Medium

Fortune has a great video interview on what an Accel VC considers as a good investment - Jim Breyer discusses on "new platforms" and How and Why they are they work as the best frameworks in selecting the next big thing.

Incidentally, Jim Breyer, as a Social Media advocate has a bare bones LinkedIn Profile - Zero contacts??

Oh well, I guess he and his firm don't need LinkedIn since they invested in Facebook...

Preaching to the Converted - Ad:Tech Sydney

Ad:Tech is due in Sydney this week - Wednesday 12th and Thursday 13th.

It should be interesting to see what the delegate numbers will be and the amount of sponsors exhibiting, since Australia's Online Ad spending has surpassed the AU$1Billion per annum (based on last quarter's spend in digital).

I will take my camera and upload some pictures on my Flickr account either on Wednesday or Thursday.

Looking at the sessions it's a shame that the content is still preaching to the converted. As a marketer I would like the opportunity to learn more interesting topics on metrics to plan and optimize campaigns for my clients. Then again, perhaps the content is not targeted for me.

Perhaps next year we will get more substance - that's how long we have to wait for Ad:Tech :-(