Ad:Tech is due in Sydney this week - Wednesday 12th and Thursday 13th.It should be interesting to see what the delegate numbers will be and the amount of sponsors exhibiting, since Australia's Online Ad spending has surpassed the AU$1Billion per annum (based on last quarter's spend in digital).
I will take my camera and upload some pictures on my Flickr account either on Wednesday or Thursday.
Looking at the sessions it's a shame that the content is still preaching to the converted. As a marketer I would like the opportunity to learn more interesting topics on metrics to plan and optimize campaigns for my clients. Then again, perhaps the content is not targeted for me.
Perhaps next year we will get more substance - that's how long we have to wait for Ad:Tech :-(
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