This morning on Bloomberg the newsreader announced that US Internet consumer spending has dropped by 18% for the Christmas period of 2007.While back here in Australia, The Financial Review had a story about the ACMA's recent research on how Aussie kids spend as much time online as they do watching free to air TV.
While they are very different market indicators, they are none the less important trends to keep a eye on.
The US market is being affected by the Sub Prime meltdown and in economics, consumer's confidence can further drive a market down. The US Internet market should be able to bounce back.
While here in Australia, consumer confidence is on the up and up and the cost of having an internet connection is relatively affordable. Good news for the Digital media industry in Australia and the flow on to other sectors.
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