Web 2.0 Marketing

I have been talking to a lot of companies on Web 2.0; what it is and what is the business impact.

One thing that comes out of the discussions, is that Web 2.0 is here to stay and your business better embrace it.

If you are a digital firm, it will mean that you are (if you are not you better be), incorporating Ajax into your services. If you are a traditional business, you will need to review what services can be delivered via a Web 2.0 application/tool to enrich your customer's experience.

However, the biggest opportunity is to start thinking Web 2.0 Marketing. What is Marketing Web 2.0?

In a paragraph it means; extending your digital marketing beyond the website, beyond Search Engine Marketing, beyond Banner Ad, beyond Viral; it means knowing where your target customers are spending online and why. As well as knowing what portable media they are consuming; such as Vodcasting and YouTube and if they are participating in User Generated Content. Then developing and delivering an offering that communicates your message and reinforces your value proposition.

For more information check out what Microsoft has to say about Web 2.0 Marketing.

Till later,

Billy

BarCampSydney 2007

Wow - what an event!

I wasn't sure what to expect when I committed my services to film the BarCampSydney event.

Russ Weakly (Sydney's CSS Guru & manages to rank Russ top 2 in google) met up with me prior to event to advise me on the format, known as Open Space, where delegates nominate the speakers and topics.

At any given moment there where 4 discussions/presentations/workshops on a variety of topics. I manged to film some great sessions, however at the next one I will take four camera crews to capture the whole event.

Lana Jane Beck managed to take some great photos. More photos here from other photographers.

Over the coming weeks I will be editing, encoding and uploading the sessions on YouTube and in MPEG4 format for downloading.

Make sure you don't miss out on the next BarCampSydney by registering now scheduled for June 2007.

Till later,

Billy