Jonathan Ive, Claudia Kotchka, Yves Behar and David Butler.What do they have in common?
They are masters of design.
Jonathan Ive is Senior Vice President of Industrial Design at Apple Inc. He is the man behind the mp3 player called the iPod as well as MacBook Pro, the machine that I am using to write this entry.
Claudia Kotchka is Vice-President for Design Innovation and Strategy at Procter and Gamble and has evolved the P&G company to become more focused on design and innovation and thus become more profitable.
Yves Behar is the founder of Fuseproject, a design firm that has won countless design awards in Silicon Valley and now is working with Coca Cola among many Fortune 50 companies.
David Butler, is Vice President of Visual Identity Design for the Coca Cola Company and has hired Behar to reposition Coca Cola's brand.
These individuals believe that Design is more important than Engineering or Marketing. They convincingly argue that if your organisation leads by design the rest will fall into place.
"Design is not a short term fix, it's a long term engagement that requires you to think about how design affects everything that touches the consumer - from product to packaging to marketing to retail to the take home experience." - Yves Behar.
Results speak for them selves.